Harvey Norman, LG, Samsung Say Big Screens Are Must: Future Of TV

If you're eager to catch up with the Joneses, you'll need a much bigger television. The days when the 50-inch TVs were considered "giant screens" have disappeared, and experts say the trend of mass entertainment at Australian shows is accelerating at an unprecedented rate.

But while the popularity of 70-inch TVs is rising, fueled by falling prices and 4K technology, some savvy consumers are looking for creative ways to hide huge screens in sight. Harvey Norman's general manager of audio visuals, Ajay Calpakam, said Australian TV customers were coming into the shops with big wish lists for their next big screen, but almost all came with a "bigger and better" approach.

"We are seeing tremendous growth in the sales of 75-inch TVs in our business, and we have witnessed a major shift in key TVs," he said.

"The 55-inch TV client has now adopted a 65-inch TV and this 65-inch client has switched to a 75-inch TV," he said.

"The big TV market is going to explode in the next 12 to 18 months."

Calpakam said that massive price cuts spurred growth, and some buyers were not aware of next-generation TV features such as voice control and QLED or OLED screens to get the store's largest TV.

"Twelve months ago, you were in the habit of buying a 75-inch TV for $ 7,999 to $ 9,999. Now you can get a 75-inch screen for just under $ 3,000," he said. "It may not have all the trumps, but for $ 3,000, you can take that risk because size is important."

But Samsung Electronics' head of broadcast, Hass Mahdi, said it's important for buyers of the big TV to ensure 4K resolution, with extra pixels more visible on the big screens and allowing viewers to watch. to sit. "Four or five years ago, if you walk into a store and say," I love a big TV, where do I have to go? "" He said three times the height of the television, "he said.

"Now thanks to 4K technology, there are many more pixels on the screen and the ideal seating position is only 1.8m away." According to the TV Ratings repository, the ideal viewing distance for a 4K TV is between 1.4 and 3 m. the screen because it allows the human eye to note the biggest difference between 4K video and high definition video.

Mahdi said Australian consumers were upgrading to even bigger TVs, partly for lifestyle reasons.

"On average, we have the second largest home in the world behind the United States," he said.

"It's a little-known fact all over the world that Australians love big screens, but it's not surprising to see the huge change we're seeing right now."

But 75-inch screens obviously have the potential to dominate trade shows, causing many manufacturers to redesign their products and reinvent them altogether.

Calpakam said innovative television projects that seemed less intrusive were already a hit with design-minded buyers.

"Samsung's TV Frame had a phenomenal effect on our customers and sold well," he said. "Experienced shoppers look for the most beautiful TVs at home – TVs (LG) Wallpaper, TVs Frame. The thinner the TV, the easier it will be to store it without being intrusive in the family home. "

The second version of Samsung's Frame TV, which can display a family portrait or a famous work of art when it's turned off, should be released later this year and feature a more advanced version of the HDR on your screen.

The LG TV Wallpaper, which is similar in design, weighs only 4 mm, while Philips offers Ambilight TVs that illuminate the wall at the back of the screen with colors that match the onscreen actions.

Calpakam said these sleek TVs were regularly associated with these discrete sound bars in Australia, as even the hobbyists avoided the complicated surround sound of several wireless speakers.

Among the popular soundbars, there is currently the new Sonos Beam that used Amazon's Alexa wizard, the new Samsung 7.1.4 N950 movie sound or the Sony Z9F that promised to improve its sound.

Source: News.com.au

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