TAG Heuer’s latest smartwatches begins at $1800

Most smart watches look like smart watches. For some people, that’s fine. Others, however, prefer a more sophisticated look. The third generation of the Connected series from TAG Heuer combines the fitness and productivity features of Google Wear OS with a design that, at first glance, may seem confused with a classic chronograph. But there is a high price to pay for the luxury look – after all, these watches are still luxury.

TAG Heuer’s smart watches were not always so beautiful – the watches connected previously still looked clumsy and full. The Swiss company’s latest efforts have resulted in a more sophisticated look, suitable for the office and the gym – especially in combination with a steel bracelet. The 45 mm case is made of titanium or steel and has a sapphire crystal and a ceramic dial.

The rubberized crown works in the same way as the Apple Watch, allowing users to scroll through lists and menus, while two plungers serve as function buttons. The always-on OLED monitor switches between active and ambient modes to save battery power.

The company says it has updated its complementary mobile app, allowing the user to further customize the faces and functions of the watch and analyze its performance. The standard dials include five digital and analog options inspired by TAG Heuer’s designs. However, watches still work on Wear OS, which could be an improvement for some.

What is most likely is the price. The cheapest – and least fancy – model costs $ 1,800, and the most expensive is $ 2,350. The most expensive Apple Watch – the Hermes Series 5 edition with stainless steel case and strap with deployment buckle – costs $ 1,500. When it comes to luxury watches, much of the appeal is in the handcrafted finish that goes into each piece.

With a smartwatch with no moving parts, that fascination just doesn’t exist. However, the Connected series has sold surprisingly well in the past, so there seems to be a market for four-digit wearables.

Originally posted 2020-03-12 23:29:30.

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