​Amazons Hindi website shows how badly e-commerce needs Indias non-English-speaking shoppers

How many Indians speak English? This is a big problem for Indian e-commerce, the answer to this question never exceeds 100 million people, maybe the number of people with low level of specialization is only half.

In addition, among the 390 million Indians who use the Internet, only 40% conduct online transactions, according to Bain's Google search, an omidia society and a network. The real crisis of the monetization of great reviews commissioned by companies like Flipkart and, of course, Amazon's impetus to launch the Hindi site for Indian users.

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Earlier this year, India and Indian languages ​​became important not only to startups like Sharechat but also to foreign giants like Google, and they could actively use the population of 1.3 billion people to write. It is based on future results, especially on the ban on exploitation in China.

According to estimates by PwC and KPMG, Amazon recognized the substantial and significant figure in India and its e-commerce market, reaching the expectation of $ 33 billion to $ 150 billion by 2022. He speaks English.

According to the following statistics, this result was definitely obtained. English-speaking users reach 190 million people in 2021 and Indian users have doubled to 536 million people. In the same study, we interviewed 7,000 urban and regional smartphone users in 8 different languages, 99% of smartphone users using smartphones were using the smartphone to access the Internet on average 78%. Therefore, it is no longer an experience to launch the Indian language for those who work in India, it is essential to succeed in the country.

Amazon Hindi users can select and select menus instead of English on the main site. This option is now available on Android and mobile sites and will soon incorporate Apple devices and desktops. Other Indian languages ​​such as Bengali, Tamil, Kannada and Telugu, which are large groups of languages ​​in the east and south, will be added soon, but # 39; Hindi is chosen among others. With the first language …

I hope you enjoy the news. The Amazons Hindi website shows how e-commerce needs Indian buyers who do not speak English. Stay tuned for more updates

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